Cadbury has been working with the Fairtrade Foundation to make this happen for a couple of years now. Cadbury Dairy Milk is the Cadbury’s biggest brand and the nation’s favourite chocolate (300 million bars are sold every year). This is a step in a long journey for Cadbury and the hope is that it’s just the start.
Absolutely fabulous news from Cadburys. They are going to make the best selling chocolate bar Fair Trade Certified!
This is fantastic news for thousands of people who will benefit from receiving a fair price for their cocoa, and be able to plan their businesses properly because they will know what price that will receive in the future.
Ghana will see the benefit as Cadburys start to source 15000 tonnes a year to make their Cadbury’s Dairy Milk Chocolate.
The move is part of a £45m initiative over 10 years, the Cadbury Cocoa Partnership, designed to help cocoa farming communities across the developing world.
And it’s great news for consumers who will be able to enjoy chocolate and also get that “Fair Trade feeling” at the same time! Chocolate will now taste twice as nice!
Cadburys have a long history of taking a philanthropical approach but it seems to have always been the right thing for their business, too. You might imagine that Shareholders would be up in arms at the thought of the company paying more than they need to for basic ingredients but this really is not the case.
This deal means that Cadburys have secured the supply of Cocoa for a very long time to come. Not only will they have a contract to have supplies of the product but they also know that the producers can plan their production far better, thereby stabilising supplies. Those same producers should also have the ability to invest in better housing and social needs which can only help to build a better, stronger and more secure workforce.
Neat, eh?
The Fair Trade Mark will also give Cadburys a unique selling proposition. The brand can only be enhanced by the Fair Trade link. Imagine buying your next chocolate bar and having the option for a Fairly trade version. Which do you choose? Many, many people will be swayed to buy the Fair trade one.
Good for the producer, good for the environment, good business, good for the consumer.
Now, that’s what I call a win, win, win, win situation!!!!!!
David Jones MP has also mentioned that this will will good for Cadburys on his blog – good news travels fast!
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Wake up world! That is the message going out on 9 May 2009.
We have been enjoying an economic boom for years.
Did you know that the Coop is a great supporter of Fairtrade goods? It was the first supermarket to produce its own range of Fairtrade goods way back in 2000. It sells Fairtrade tea, coffee, chocolate, including some very nice treats, wine and more. It even sells Fairtarde flowers!