Cadbury’s Milk Chocolate going Fairtrade is great news – especially as there will be no price increase! It costs more to make a Fairtrade chocolate bar but Cadburys have absorbed the cost.
It has taken Cadburys a couple of years to make this change. There must have been a tremendous amount of work involved and it would have been a huge business decision, especially as they have made a long term commitment to the producers of chocolate to remain Fairtrade.
Have a look at my article about Cadbury’s venture into Fairtrade and why it is such good news.
There is a Cadbury’s tradition of philanthropy that goes back a long, long way. The family that started Cadburys have done huge amounts to help many people. The village of Bourneville, in Birmingham, was designed to be a “factory in a garden” where workers could live a decent, quality life, whilst working for the firm. It is worth popping into the village to see how it was constructed. It is still a fascinating place to see.
Once again, well done Cadburys!!!!!









